Score One For the Little Guys!
11/7/06 Discover Card is ordered to pay
$19,500 for multiple violations of the Telephone Consumer Protection Act
(TCPA) arising from four unlawful telemarketing calls the company's telemarketers
initiated to my home in January 2003. It should be noted
that Discover acknowledged I'd made numerous requests not to be telemarketed
prior to 1/03. Discover acknowledged making the calls but claimed
they weren't liable because they were only trying to reach "someone else".
The decision is posted
HERE
Note that while it says Discover is to pay the sum
of $13,500, on 11/21/06 a formal report correcting the addition errors
of the previous decision was issued and Discover was ordered to pay the
sum of $19,500 for it's unlawful activities.
Our
Closing Argument
details the basis for the arbitrator's decision.
BACKGROUND
I moved in 11/02 & as a Discover cardholder of more than ten
years, called a few weeks earlier to provide the credit card company with
my new number. At the time I reiterated I didn't want to get telemarketing
calls. A little more than 2 months later, however, the calls began.
I asked not to be called again but most times the rep would just
hang up.
Discover told the Wall Street Journal in 12/03 they
weren't liable for the calls because they wereonly trying to reach
someone else - an identical defense rejected years earlier by the FFC
in a
decision
against to AT&T. Discover Card was aware of that decision,
yet inexplicably ignored it.
I contacted the company numerous times over the next six months
but my attempts to resolve the issue were rebuffed. I subsequently
closed the account, cut up the credit card and sent it back to Discover.
Shortly thereafter I filed a claim based on the TCPA and Discover filed
to have the issues decided by an arbitrator.
Nearly 3 years later, the trial was held. On each & every
issue in dispute (whether or not multiple violations could occur in each
call, whether or not the first call could be actionable, whether merely
having a written do-not-call policy is a sufficient defense, and whether
triple damages could be awarded for willfull and knowing violations) the
judge ruled against Discover Card. Ironically, Discover rejected
the first 2 arbitrators we suggested so you might say the decision was handed
down by someone they picked!
Discover's attorneys recently indicated they may attempt to appeal
the decision. To borrow from a phrase Discover's attorney made to
the Wall Street Journal in 2003 when discussing the matter: Bring
It On...
Discover's Indifference to Privacy
I believe there is a lack of care and concern
for consumer privacy on the part of Discover Card. Discover's primary
concern is for the financial incentive it derives from making the calls.
This is directly evidenced by its defense that it reached someone
by accident or mistake, and should therefore not be penalized. This
is nothing short of a callousness and indifference to consumer privacy in
that by not admitting that regardless of whether they intentionally or unintentionally
ring up people, their privacy is still violated. Discover invaded my privacy,
my seclusion and my time. I was inconvenienced and annoyed and yet
Discover's position is that so long as it didn't INTEND to reach me, my
time, privacy and aggravation is irrelevant.
Discover has to know that most people are reluctant to take them
on. And in cases such as mine, when people do take them on, Discover
makes it as painful as possible for them to proceed. Discover's attorneys
launched a slanderous personal attack on me, questioning my motives for
bringing this claim. Fortunately the judge correctly ignored the rant for
what it was: table pounding ("If you have the facts on your side,
pound the facts. If you have the law on your side, pound the law.
If you have neither on your side, pound the table.")
My wish is that this judgment will benefit other consumers because
I believe that a "judgment for the consumer in such a case may discourage
violations of the Act by others"*. Unfortunately Discover may still
have a long way to go before they get their act together: in July
2006 (while this case was pending) I got a call from a Discover Card telemarketer
to my second home phone line - a number that has been on the National
Do Not Call Registry since June 2003!!
I plan to use the award to contribute toward a public skateboard
park to be built in my home town -- an effort my youngest son
spearheaded
five years ago - and which will become a reality within
the next few months!
*Ohio Supreme Court Chief Justice Moyer. Bittner
v. Tri-County Toyota, Inc., 569 N.E. 2d 464, 466 (O Sup Ct., 1991).